Google Hangouts could always be used for social chats and even for larger discussions, like ones that might occur in a discussion section in college. Now, though, they can be used for broadcasting messages to larger audiences, such as music played by your band or commercial content from your company. In this Future of Engagement, Murray Newlands looks at Google Hangouts on Air and how they might revolutionize social media:
Alerti social media monitoring graph on social media chatter surrounding the Google Hangouts on Air release:
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Beatrice McGraw
Aarif Habeeb
Regina Deemer
Kristel Kinne