Having an efficient, fast responding website is a necessity in today’s world of immediate satisfaction. Have you ever clicked a link of a website and, because it was taking too much time for loading, you clicked back and decided to go on other website or link? This is a familiar occurrence and can have a severely negative effect on a site’s bounce rate. Note this fact down that website loading time is now being taken into consideration by Google for rankings and the requirement for speed is unfortunately clear.
If you aren’t convinced on how your website is carrying out, companies like The Moz provide free tools to realize how. To get begin, you can run a test here that will tell you how your site performs. To give you a specification, Google describes quality load time as around 2 seconds. And if you add another second to these 2 seconds you’ll be marked as a ‘slow loader’ and could be discipline on the SEO front, not to bring up what your customers might believe.
The better news is that boosting the speed of your website isn’t rocket science. A few uncomplicated changes can help you develop a faster site and a better user experience. Here are fewer pinnacle ideas to get you begin.
Table of Contents
Start Using Caching
With so many websites developed on WordPress and other content management systems (CMS), pages run the possibility of being steady loaders due to content being raise up afresh every time. Using a simple caching plugin will allow to speed things up to no end, as it will provide Google with an unchanged description of your website that can be noticed by the audience while holding back for the live page to use.
Reduce the size of images
Resizing your image does not decrease the size of the file, and when a user clicks the page the whole file will be downloaded from the server. This can earnestly block the bandwidth and create slow loading, so keep away from this problem by reducing the size of your images before you transfer them to the server.
Sprites for images can help
If you have the matching images that need to load for every single page of your site, merge them into single image sprite to keep away from a time costly DNS lookup every time a viewer browses to another segment of the site.
Minimize the code
Abbreviating code by detaching HTML comments, whitespaces and empty or unnecessary elements can help to boost up your site as it will lower your page size and lessen latency in the network. Do this by using a simple online available tool to squeeze your code in a process known as ‘minification’.
Always look for bad requests
Smashed links and unessential URL’s on the site can create time wasting 404 or 401 errors to happen. Running a simple link checker on your page will underline many problems you might have pass over and give you the chance to precise or detach these links for error-free, high-speed browsing.
Use quality web hosting
Selecting a better hosting company with perfect uptime figures, fine speed and liberal bandwidth limits can be the single foremost change to make when improving your website for speed. Having a server located in the same country as your target audience can also upgrade load times, so choose this as a ‘must have’ when you go supplier shopping.
Final Thoughts
Carrying out these small changes can remarkably upgrade your website speed and therefore the standard of the user experience. In summation to this, you will be looked as a more trustable website by Google and are more likely to receive the high page rankings you always dreamed of.
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Beatrice McGraw
Aarif Habeeb
Regina Deemer
Kristel Kinne