You cannot make use of SEO marketing strategy if you aren’t using the best keywords. Keywords are much more than just words some that relate to your brand. With this guide, you will be equipped with the knowledge and resources to select the best keywords for your business and brand.
What Are Keywords?
If you have done any research on SEO, then you will already be familiar with the term ‘keyword’. This is because finding the right keywords is essential to search engine optimization (SEO). Keywords are the words and phrases that describe what your content is actually about, and they are the things your target audience will be typing into their search bars. The keywords that you choose to incorporate on your site and in your SEO practices will be what determines where and when your page will shop in Google’s search engine results page (or SERPs). When someone searches for something in Google’s search bar, Google will show them the best results for this search. These results are determined by the keywords of different sites.
Why Do Keyword Research In 2021?
Keywords are critical to the success of any SEO strategy, and of your business. For this reason, it makes sense that keyword research is essential to make sure that you aren’t wasting your time. Your can also consult any SEO agency like AAM Consultants for your keyword research.
In order to show up on the SERPs for the audience you are trying to reach, you must include the keywords that they are looking for in your content and links, which are some of the top-ranking factors in SEO. Keywords and SEO are very closely linked, so you will need a list of keywords that match what your audience is searching for. A keyword list that has been well thought-out could be what seals a site visit, and a sale. This makes it well worth your time and resources to make sure that you have a strong keyword list to implement in your SEO.
You can’t guess which keywords will best benefit you. You need to do research and should research both before and after you build your website. Your research will need to be ongoing if you are going to see how well your keywords are performing.
Is Keyword Research Still Relevant In 2021?
If you know that the right keywords are important to your SEO success, then you will also know that keyword research is still important. However, keyword research is no longer the same as it was when Google first launched.
In the first days of SEO, you could focus on only one or two keywords on your page. However, now, with an abundance of content online and many advances in Google’s algorithms and web crawlers, you must be more original and specific than one or two keywords.
Keyword research is still relevant. In fact, it is more relevant than ever. With all of the work that must go into strategic SEO and website design, if you aren’t using keywords that are relevant, then your audience won’t be able to find you. Keyword research and tools will help you to know for sure what will send traffic to your website. You won’t need to rely on guesswork to know what words, phrases, and topics that will work for you.
Keyword Research Methodology
Depending on the theory you subscribe to, there are only a couple or as many as 18 types of keywords for you to make use of. There are four common keyword types that are used, and each can boost your rankings and improve your SEO.
Understanding Keyword Types
Short-tail keywords
As their name suggests, these types of keywords are short, usually of three words or less. These are usually more generic and can be used to bring a variety of users to your site.
Long-tail keywords
These are keywords that are longer and more specific than short-tail keywords. You can use long-tail keywords to draw in a more tightly targeted audience who are looking for a specific product or service that you offer.
Fresh keywords
Fresh keywords can offer a sudden boost in search volume surrounding a word or topic that is very popular. Fresh keywords don’t stay relevant for very long, so you must closely monitor their effectiveness and be ready to change them after the hype around a certain keyword has evaporated.
Evergreen keywords
An evergreen keyword is relevant all the time. Even a few years after you have published a piece of content based around an evergreen keyword, it will still be authoritative, even if the article does need minor updates occasionally.
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Beatrice McGraw
Aarif Habeeb
Regina Deemer
Kristel Kinne