Marketing is a central part of every business’ plan, and there is a good reason for that. Without proper and effective marketing, there is little in the way of hope for a business to carry on gaining new customers and generally succeeding. One of the most important things to bear in mind when it comes to improving technology is to use the necessary technology which might be available.
Business cannot survive for long without a proper handle on the latest tech, so this is essential to your business’ survival. But knowing that, and knowing which technologies to use for marketing, are two very different things.
Technological innovation applies to both digital marketing and outdoor advertisements or offline marketing for your business. Outdoor advertisement solutions like custom digital signage, digital billboards, beacons, Geo-fencing, NFC or near-field communication are already leveraging the power of state-of-the-art technologies. The popularity of sports stadium signage, LED signs, and LED video panels in the event and entertainment venues shows some great examples of unleashing the benefits of emerging technologies.
In this article, we are going to take a look at some of the best tech that you need to use for your marketing efforts. Let’s see what they are, and how to employ them.
Live Video
This first technology is something that the majority of business owners frequently look over, and the reason for that might be obvious. After all, live video is not something you automatically think of, and at first it might not be clear what it can do for your marketing efforts. But the truth is, it can do a lot for your marketing, and it is well worth taking on board as your next campaign. Using live video, you can bring an urgency and an immediacy to your marketing which you just don’t get with other methods and other technologies. It is a marketing method which builds trust, first and foremost, and we all know how important that is. But it also encourages instant feedback and, most important of all, it is easily shared content which people tend to love. This easy capability to share is definitely going to work wonders for your marketing campaign, so it is worth giving it a go. Take a look at https://irisplatform.io/ for more on live video.
Analytics
Marketing would get nowhere if you did not take the time to analyze the data you have coming in. Fortunately, this process of analysis is now easier than ever, thanks mostly to services like Google Analytics. These services allow you to see exactly what is going on with the visitors to your website. You can figure out the rates of conversion, at what time of day it happens, how many bouncing visitors you are getting, and plenty more besides. This information, from a marketing perspective, is a goldmine, because it allows you to tailor your strategy so that it actually works on the people whose attention you have already captured. This is unavoidable, powerful technology. See https://hbr.org/2014/11/7-marketing-technologies-every-company-must-use for more on Analytics.
Mobile
Today, 80% of emails are opened, read and replied to on mobile. Around half of your Internet visitors visit your page on their mobile or tablet. What does this mean for your technology choices? It means you want to ensure that your website is mobile friendly at all times. And for that it can help to use a tool which determines it for you. WordPress have a free example of this tool, but if you splash out you can get better ones too. As long as you are ensuring your mobile customers can reach you, you are doing wonders for your brand and your business.
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Marshal Hubs
Priyanka Srivastava
John Stephen