Social media marketing tutorial from Google: Google publicized its Glass R&D project last week and generated lots of social media coverage. Glass is an augmented reality visor that will allow people to see information on a HUD similar to videogames. In this Future of Engagement, host Murry Newlands examines Google’s social media campaign and looks at what you can learn from it.
Highlights
- Around one fourth of the shares were pictures…
- Still, a lot of the coverage was on Twitter…
- Most coverage was neutral…
Graph by Alerti social media monitoring tool:
About The Guest Author:
Murray Newlands uses social media monitoring tool Alerti to follow the social media campaigns in the 2012 election. Sign up for a free 3 month Alerti trial using the code alertivideo.
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