Whether you’re looking to grow a business or build up your own personal profile, social media is a huge part of things in this day and age. You need to make sure you have an online presence and a hub that can be used to communicate with others quickly. Social media gets some negative press in some areas, but, on the whole, it’s a very decent way of operating. It used to be an online network that brought people together, but it’s now something that is utilized to even the most professional of levels. It helps with brand reach, making sales, public relations, and many, many other areas.
Growing the social media presence can be quite tricky for many, though. After all, starting from zero and getting into the hundreds of thousands will take work and a few extra little tricks. It is possible, though, because we see it happening every single day. It won’t be easy but it won’t be rocket science, either. Everyone operates differently and certain fields will need particular methods. It’s just a case of finding what’s right for both you and your niche. Here are a few ways you can do it:
Stay Consistent
If you only work on it a little and barely interact with the apps, then you’re not going to grow at all. Consistency is key with regard to most things you do in life, and this applies hugely to social media marketing and growth. When people surf through social media, they like to build relationships with the people and the businesses they follow or keep in touch with. If there is no bond, then you’re not going to get what you want. Sure, some huge companies will have followers because they will have bolstered their brand decades ago – it’s not the same with startups, however. A hiatus from tweeting or one Instagram post a month will not suffice.
Be Relatable To Your Audience
While it’s good to be original and to follow what you feel is right, you’ll also want to ensure that you’re catering to the people you want to reach. You’ll be respected for following your own route, but in order to really strike a chord with those who follow you, you’ll have to be in sync with them. Study your target market and react to how they behave. This may not seem important, but it goes a long way.
Don’t Try To Fit In Too Much
When you look as though you’re trying too hard, people see right through it. You see many copycat cases on social media – especially in niches that become very popular very quickly. Don’t take the same kinds of catchphrases and simply use them for yourself. Do what you can to really make it original because that will be what attracts new people towards you every single day.
Promote It On All Kinds Of Platforms
Social media is helpful because you can reach out and promote your account while already on the platform. It’s like one big networking station where pretty much anyone can speak to pretty much anyone. That doesn’t mean you can promote it on other areas of the internet, though. You can promote your accounts on certain websites or use things like blogger affiliate schemes to get your name out there. PPC advertising might even work in this instance. If you can look at ways to lower cost-per-click, then you’ll have a good ROI on your hands.
Pay To Promote In Wider Areas
With the likes of Twitter, Instagram, and Facebook, you can pay to have your posts shown on millions of people’s home screens. While this may seem invasive to some, it’s actually a great way of expanding, because you will find people who are interested in what you have to say. Once you make a little money, it’s great to delve into this kind of thing. Promoting on Instagram in this way can be great in terms of attracting even more people than you initially anticipated.
Use Videos, Images, Infographics, And Other Similar Content
People like looking at graphics. Whether you have videos, pictures, or whatever you can think of, people will gravitate towards it. If you’re on Instagram, then you’re going to use this pretty much every time you load the app up. With things like Twitter and Facebook, however, it can be very easy to simply use words. Add a few graphics to spice things up a little. It’s easier on the eyes and people will appreciate them.
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Pankaj Jangir
Max Therry
Walter Moore