It’s one thing to create content, but it’s another thing entirely to get people to read what you have made. It’s no use working on the most beautiful material the world has ever seen if the world will never see it! On the whole, blogging for business can be an excellent way to raise awareness for your company. That is, as long as people see it and it gives you a return on your investment. In this guide, we’re going to show you some clever ways to SEO your blog content – take a look and let us know what you think.
Invest in better SEO practices
Visibility is everything when it comes to your content. But, according to SEO firm Nu Studio, it’s not just about ending up on page one of Google. Your search engine optimization strategy has to include the basics that will help you rank higher, of course. But it also has to bring qualified leads to your website. You need to use the right keywords for your blog content and produce work that is relevant and of high quality. Write for your audience first, and then add the SEO value. This will help appease Google, and it will also give you the edge over your competition when it comes to attracting and retaining customers.
Learn when to share
Once you publish a new piece of content, it’s natural to want to share it. But do you chance your arm, or establish a schedule? The former will typically end up with your content shares drifting into a sea of nothingness. The latter is a far shrewder move. Make sure you are analysing the times of day that your emails are being opened, or that your social media posts are seen, and plan a timetable. It might change over time, but with rigorous checks, you will post at non-peak hours ever again.
Don’t just link
It’s important to have internal links in your content that reach other blog posts and pages on your website. And, it can be a good idea to link to other sites. However, don’t just stop there. If you link to another blog in your industry, don’t rely on them spotting it in their analytics. Contact them and let them know that you found their post relevant. They will enjoy the fact you have taken the time to approach them, and they may even share their post with their followers. If they are a successful blog owner, just think of the extra eyes that will end up on your website with a hearty recommendation.
Keep an eye on what works
All blogs start out with a vision and idea of what they want to achieve. Often, this is set by the blog owner. The trouble is, it’s the audience that should drive the content matter. Make sure you keep track of all your successful content and make more of it. You can repurpose different pieces of content, too. You could turn some of it into an ebook, for example, and many other things, Concentrate on what works, and stop doing what doesn’t. It’s as simple as that.
Hope you have enjoyed this post – let us know your thoughts!
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Brianne Walter
