An Introduction to Features & Benefits of Multichannel Retailing
Rachita Kotian In the world of retailing, a channel refers to every possible way in which the brand can engage existing and potential customers who are interested in either learning more about the…
Rachita Kotian
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Rachita Kotian is an independent blogger and writing has been her passion for a long time. A literature major, she loves exploring the world of health, lifestyle, travel and finance. When she’s not writing, she’s most likely listening to music, cooking, surfing the web, or catching up on the latest flick.